AI is (gonna be) SO Awesome
I will start this post with what would have likely been the opening line in a post about the internet that I have yet to write:
Search engines today are shit.
Google, Bing, or Duck-Duck-Go, my current default, it does not matter, they are all nearly useless. The reason is not hard to determine, their job is not to aid you in finding stuff, if it ever was, it is to keep you hopping around the internet, hopefully clicking on things that will get them paid a bit, then eventually getting you to buy shit. I estimate at this point that at least 60% of the sites on the www have only one purpose – to sell people shit. The internet is going to converge to 100% dedicated to selling shit, eventually, as the internet becomes the only advertising/marketing platform anyone uses.
Anyway, that is the simple explanation for why search engines on the web suck, what I find harder to understand is why non-commercial search engines also suck. I have a membership in the London Public Library, and as a retired faculty member I have access to everything in the university library system.
To find anything, I have to use their online search engines, as card catalogs disappeared years ago.
Well, their in-house search engines suck, too.
An extended example for you.
I go to the UWO library catalogue search engine (ominously called ‘UWO Libris Discovery’), log in with my credentials, and type in “Richard J Evans”. He’s a noted historian, specializing in German history, and I have read some of his books on the 3rd Reich. The first entry is some chemistry paper, ok, fair enough, there is a chemist with the same name, and so I re-type, adding “history” to my search query. Now I do get an initial page of references to 10 different things written by the person in which I am interested. However, at the top of the page it says
“1-10 of 199,282 results”
Jeezus. Evans is prolific, but no way has he written that much of……anything.
Curious now, I skip to page 5 of these many many results (at 10 entries per page, there are 20,000 pages to check if I want), and find more things written by Richard J Evans, but the second result on page 5 is “US Marines and Irregular Warfare” written by one Stephen S. Evans.
Well, if you include anything with Evans in it, and then maybe anything with Richard, the results are indeed going to pile up, but…..why?
Were I using a card catalogue, once I’d looked at all the cards with “Richard J Evans” as author I would stop and move on.
Can’t do that here, have to go through all the Stephen Evans, etc, because there are more Richard J Evans entries after that, and if I were to go on to page 283, well….what would I find? ( I looked ahead a bit, page 8 had an entry on the history of ranching by one Simon Evans. Bloody hell….)
Anyway, all this is to say that even search engines without advertising suck, and I really miss card catalogues, the Yellow Pages and businesses that answer their telephones. [A positive note. The search engines on the websites of the Globe and Mail and Wall Street Journal work pretty well. So it can be done.]
One might…..well, I might….think the generally agreed shittiness of search engines would lead to careful thinking about how to make them better. No, no, what we do now is seek to replace the shitty thing with something else that is shitty in a new and different way.
Here is a quote from a column in the WSJ in which the author explains at length why she stopped using Google for search, and switched to AI:
“While I’m in favor of shifting the stale search paradigm, I do have AI reservations. These systems hoover up answers from the internet, but rarely push you to the original source.
Your trusted sources of information—like this very publication—stand to lose visibility, subscribers and traffic. If too many online platforms suffer, we’ll end up losing the open web in exchange for one big answer machine with zero citations or accountability.”
But other than that, using AI for search is just peachy, right?
The leader of the discussion group on the US election that I was part of last Fall was a retired academic, like me. He said two remarkable things in the course of our six sessions, as we discussed the US Presidential election.
- “I do not pay for news.”
- “I learn a lot about the election by watching the late night TV comedy shows”.
You can perhaps imagine the knowledge base this man brought to bear on our discussions of the US election.
Soon, it will be unnecessary to spend all that time watching late night comedians, we will be able to simply type into ChatGPT – “Who is the best candidate?”
Way better, clearly.